Over two decades of deep cultivation and accumulation, the group has cultivated 200,000 beauty practitioners and opened more than 10,000 beauty chain stores nationwide. It built a dedicated beauty training academy and a large supply chain warehouse base in Pinggu, Beijing, and mastered the whole production process of handmade nail art products. A wealth of practical experience was accumulated in nail salon franchising, physical store operation and customer acquisition management.

The group independently launched its exclusive press-on nail brand — Shixiaochu, and built a full set of standardized systems covering press-on nail products, store operation, live streaming and new media marketing.

The company upgraded the all-round franchise support system, and perfected complete courses including professional press-on nail techniques, hand anti-aging care, live streaming practice and full-domain new media customer acquisition. The standardized custody operation model was fully rolled out. The brand launched nationwide investment promotion to build a lightweight, low-threshold and fully custody-operated entrepreneurial project for press-on nail salons.