For two decades, we have been deeply rooted in the beauty industry, remaining true to our original aspirations and pursuing long-term goals. Since our inception, we have consistently focused on the Chinese beauty industry, concentrating on three core areas: talent cultivation, store operation empowerment, and high-quality beauty project incubation. With professional expertise, a mature system, and comprehensive services, we have cultivated the field of beauty industry implementation and entrepreneurial empowerment. Through two decades of industry experience and iterative upgrades, we have become a benchmark enterprise for incubating highly influential beauty chain brands in China. Over the past two decades, we have witnessed the iterative transformation of the Chinese beauty industry, gaining insights into industry pain points and development trends. From simple beauty skills training, we have gradually evolved into a full-industry chain beauty ecosystem platform integrating talent cultivation, project development, store incubation, chain operation, supply chain empowerment, and brand recruitment, comprehensively supporting beauty entrepreneurs in achieving a stable start and long-term success.
Over the past two decades, we have consistently adhered to the core philosophy of "cultivating talent with craftsmanship, empowering entrepreneurship, and establishing a brand with quality." We have deeply cultivated the beauty industry education and physical incubation sectors, building a systematic, standardized, and replicable beauty industry empowerment system. For many years, we have continuously optimized our curriculum, upgraded our operational model, integrated high-quality industry resources, and refined our physical profit model, cumulatively training over 200,000 beauty industry students nationwide, covering all provinces and cities in China and several overseas regions. Unlike fragmented skills training, our talent development system comprehensively cultivates professional skills, aesthetic shaping, service etiquette, store marketing, customer management, and online traffic generation, breaking the traditional industry predicament of beauty practitioners who "only know technology but not business management." We have supplied the beauty industry market with a large number of high-quality, professional, and versatile professionals, helping countless ordinary people achieve a life transformation through beauty industry employment and self-employment.
Leveraging our strong talent development foundation and mature operational experience, we are deeply committed to the beauty industry store incubation sector, focusing on the pain points of small and medium-sized beauty entrepreneurs and creating a lightweight, low-threshold, and highly profitable chain incubation model. To date, we have successfully incubated and launched over 10,000 chain stores, covering multiple popular beauty industry sub-sectors such as nail and eyelash extensions, beauty aesthetics, new wearable nails, and skin management. We have helped countless novice entrepreneurs with no experience or background to successfully open stores and achieve stable profits, effectively solving the core problems of traditional beauty stores: high investment, slow return on investment, outdated models, low traffic, and difficulty in survival. With our solid incubation capabilities, comprehensive support system, and excellent market reputation, we have become a recognized incubator of Chinese beauty industry chain brands, demonstrating our professional strength and industry responsibility through tangible results.
With the arrival of the new consumption era, the beauty industry is becoming increasingly segmented. Fingertip aesthetics, with its lightweight, fashionable, and accessible consumer attributes, has become the most promising golden track in the beauty industry today. Following this trend and innovating, we are launching a brand-new, cutting-edge chain brand – Shi Xiaochu Wearable Nail Smart Store. Based on new-style fashion aesthetics and focusing on the wearable nail segment, it breaks away from the drawbacks of traditional nail art, such as being time-consuming, expensive, inconvenient, and damaging to the nail surface. With "convenient aesthetics, light luxury fashion, health and safety, and versatility" as its core advantages, it creates a new fingertip aesthetic experience tailored to contemporary women.
Shi Xiaochu Wearable Nail Art focuses on four core areas: original design, high-quality product development, smart store operation, and empowerment for light entrepreneurship. The brand accurately grasps the aesthetic needs and consumption habits of modern women. It has assembled a professional aesthetic design team, keeping abreast of global fashion trends and blending traditional Chinese aesthetics with European and American light luxury styles. It continuously updates over a thousand wearable nail designs, covering all scenarios from daily commutes and business settings to holiday gatherings and evening banquets. Balancing aesthetics, comfort, and durability, and relying on high-quality materials and meticulous craftsmanship, Shi Xiaochu provides consumers with a safe, refined, and convenient nail aesthetic experience, redefining a new lifestyle of nail art.
Since its inception, Shi Xiaochu Wearable Nail Smart Store has always taken "saving small and medium-sized shops, empowering light entrepreneurship, and making fingertip aesthetics accessible to all" as its core mission. Currently, traditional beauty salons generally face development dilemmas such as dwindling customer traffic, limited product offerings, fierce competition, high operating costs, and narrow profit margins. In contrast, the wearable nail industry boasts low barriers to entry, a wide audience, high repurchase rates, and requires no large equipment or specialized skills, perfectly meeting the diverse needs of physical stores seeking transformation and upgrading, novice entrepreneurs seeking light entrepreneurship, and side hustles. We address industry pain points and leverage our headquarters' 20 years of experience in beauty industry incubation to provide partner stores with comprehensive, one-stop, and all-encompassing support. This includes support in all aspects such as store location selection, interior design, product stocking, technical training, aesthetic education, customer acquisition, marketing activities, store management, and after-sales service. We create a smart store model that is "easy to do with zero experience, requires low investment, and generates high repurchase rates and profits," helping traditional beauty salons break through and revitalize, and enabling entrepreneurs to easily enter the golden track of the beauty industry.
The brand adheres to the development vision of "making beauty accessible to all and making entrepreneurship simple and efficient," and is committed to becoming the world's premier brand for women's fingertip aesthetics. We are deeply committed to product innovation and model upgrades, continuously optimizing our supply chain system, strictly controlling product quality, and iterating our store operation system. We are building a standardized, replicable, implementable, and long-term profitable chain operation model, providing millions of women with high-quality, cost-effective, and diversified fingertip aesthetic products to meet the refined needs of modern women to become beautiful anytime, anywhere. We also provide a low-risk, high-potential, and fully supported entrepreneurial platform for aspiring beauty entrepreneurs.
Two decades of dedicated development are a testament to our strength and the beginning of our responsibility. Looking ahead, Shi Xiaochu will continue to leverage the Group's robust beauty industry incubation capabilities, remaining true to our original aspirations and continuously innovating. We will further cultivate the wearable nail art niche market and perfect our brand chain ecosystem. We sincerely invite like-minded entrepreneurial partners across the country to join us. Supported by our high-quality brand, mature model, and comprehensive empowerment, we aim to introduce Shi Xiaochu's innovative wearable nail art smart stores to more cities and business districts nationwide. This will allow cutting-edge fingertip aesthetics to benefit more beauty-loving women, helping more ordinary people seize new opportunities in the beauty industry, easily enter the market, achieve stable entrepreneurship, and generate long-term income. Together, we will usher in a new era of beauty industry success and create a new future for the beauty industry!
